{
About us
}
We build branded metaverses and gamified digital experiences on Roblox, Fortnite, and Spatial.
Our team helps companies engage Gen Z through immersive storytelling, interactive 3D spaces, and fun challenges.
Metalab Oi_iO transforms your brand into a world users want to explore.
We build branded metaverses and gamified digital experiences on Roblox, Fortnite, and Spatial.
Our team helps companies engage Gen Z through immersive storytelling, interactive 3D spaces, and fun challenges.
Metalab Oi_iO transforms your brand into a world users want to explore.



{
Our achievements
}
4.000.000+ visits in our games
14 000+ days of playing time
25+ cases


{
Cases
}
Metaverses we created
Metaverses we created
{
Services
}
Full range of services for integrating your brand into new worlds
Engaging the Invisible Audience
Reach an audience with ad blindness through gaming and turn them into followers of your other channels
Building a Loyal Brand Fan Base
Become a favorite among Gen-Z and younger audiences, leaving a lasting impression on their bright childhood memories
Immersing Users in the Right Atmosphere
One of the key features of gaming is its ability to immerse players in a specific state, making it easy to convey the brand's desired message
Creating a Comprehensive Lore Around Your Brand
To go beyond standard user interactions, you need to showcase your own universe—one that users will want to return to again and again
How can a metaverse or Roblox help my business attract customers and increase revenue?
What are some examples of successful projects you have implemented for other companies?
How quickly can I see results after launching the project?
What guarantees will I receive that the project will be successful?
What should I do if I don’t know anything about metaverses or Roblox?
How is your approach different from other companies?
How can a metaverse or Roblox help my business attract customers and increase revenue?
What are some examples of successful projects you have implemented for other companies?
How quickly can I see results after launching the project?
What guarantees will I receive that the project will be successful?
What should I do if I don’t know anything about metaverses or Roblox?
How is your approach different from other companies?
{
Our achievements
}
4.000.000+ visits in our games
14 000+ days of playing time
25+ cases
Team
Team

Ed
Professor of Metalab and its founder. Passionate about playing computer, board, and sports games. Based in Seoul.

Asya
Head of the Promotion Department. Has over 10 years of experience in PR and large-scale advertising campaigns. Loves cats and reading. Based in Saint Petersburg.

Den
Head of World Development. Responsible for all visuals in our projects. Loves cooking and even worked as a chef. Based in Munich.

Alex
Head of Development. The most experienced among us, proficient in 11 programming languages, and a Skolkovo finalist. Based in Phuket.

Naan
Head of User Experience. Ensures games are intuitive and enjoyable. Loves cool coffee shops and getting tattoos. Based in Phuket.
{
Blog
}
{
Blog
}
We share our experience, market trends, and insights
We share our experience, market trends, and insights
Team
Ed
Professor of Metalab and its founder. Passionate about playing computer, board, and sports games. Based in Seoul.
Asya
Head of the Promotion Department. Has over 10 years of experience in PR and large-scale advertising campaigns. Loves cats and reading. Based in Saint Petersburg.
Den
Head of World Development. Responsible for all visuals in our projects. Loves cooking and even worked as a chef. Based in Munich.
Alex
Head of Development. The most experienced among us, proficient in 11 programming languages, and a Skolkovo finalist. Based in Phuket.
Naan
Head of User Experience. Ensures games are intuitive and enjoyable. Loves cool coffee shops and getting tattoos. Based in Phuket.
{
Tools
}
{
Tools
}
{
Contacts
}
{
Contacts
}
Get in Touch
Get in Touch
{
Services
}
Full range of services for integrating your brand into new worlds
Engaging the Invisible Audience
Reach an audience with ad blindness through gaming and turn them into followers of your other channels
Building a Loyal Brand Fan Base
Become a favorite among Gen-Z and younger audiences, leaving a lasting impression on their bright childhood memories
Immersing Users in the Right Atmosphere
One of the key features of gaming is its ability to immerse players in a specific state, making it easy to convey the brand's desired message
Creating a Comprehensive Lore Around Your Brand
To go beyond standard user interactions, you need to showcase your own universe—one that users will want to return to again and again


